Those disputing the importance of website speed as a direct variable linked with business growth should think again! According to research studies and reports, an overwhelming majority of internet users list the following problems as the biggest deterrents to a decent browsing experience:
- Web pages that take a long time to load
- Websites that freeze frequently
- Websites that have error messages popping up every now and then
- Websites that are seen to crash
- Websites that remain predominantly unavailable
The modern consumer is a go-getter; a loading time of anything more than a couple of seconds and you’re in dangerous terrain with regard to converting your traffic into actual sales. People usually navigate away from websites that take time to load or encounter the problems mentioned above. For retail and purchase oriented websites, even a second’s delay could be costly with regard to the overall impact on potential sales figures!
Here is where you need professional solutions which will help you get your website to load faster along with ensuring proper optimization of your site for a user friendly experience. These solutions are a necessity in the cutthroat world of online business and retail and owners can expect to put a stop to losses with the same.
A website that loads faster enables greater customer fulfillment and user friendliness. This translates into better conversion rates in turn and finally racks up sales figures as a result! Speed can make or break a website and you can only ignore this at your own peril! Website speed influences almost any metric you can think of including conversion, bounce rates, overall views and even search engine rankings. Fast loading websites help you grow your business through a three pronged approach that focuses on the customer, Google and of course, overall sales or revenue.
Customers are seen to give loads of importance to loading speeds of websites and an overwhelming 80 percent of potential buyers do not revisit a site that takes a huge amount of time to load or faces other issues. Swifter loading speeds directly translate into more time spent by customers on your site and greater business owing to higher conversion rates. When it comes to imprinting your brand image on the minds of your customer base, speed assumes immense importance. You cannot afford to neglect the word of mouth factor when it comes to ensuring user friendliness.
Loading time is an aspect taken into account by Google and this influences search engine rankings which are indispensable for any online business. Staying on top of the heap means keeping loading speeds high. Higher rankings will naturally be a precursor to enhanced website traffic, customer activity in the form of likes, shares and most importantly, purchases. The right professional solutions can jack up website speed and give you multifarious benefits simultaneously! The digital age has started and you don’t want to be a slow starter outraced by the competition. Bounce back with website speed optimization solutions!