The speed of a website really has its effect on your sales. Thus, you need to improve and work on it slowly. This is because you are more likely to lose conversions from visitors that are currently visiting your site. With this loss, it can be magnified on their colleagues and friends.
For the end results, the potential sales are slowed down because of the difference in the loading time. In testing and measuring the load time of your site, there are page speed tools that are reliable in taking the high priority, medium priority, and low priority.
For the high priority, this mainly represents your biggest potential performance. There is a need to exert much of your development effort and address this first.
For the medium priority, these may include of the smaller wins that still need to be addressed. And for the low priority, these are the smallest wins. You need to be concerned with the low priority after handling the highest priority.
Here are the steps on shortening the loading time on your website page:
Have all your CSS load and scripts placed in the external files. This must be done than cramping them up in each of the web pages. Doing so helps the browser in loading the files one step at a time. The visitor will not have to visit every page on your website.
- Optimize the Images
In Fireworks or Photoshop, there is a tab for “Save for Web”. This drastically reduces the size of the image. With a quality slider, it allows you of seeing the trade-offs between the crispness and file size.
- Do not Depend on HTML to Adjust the Size of the Images
HTML makes it much easier for you to make a smaller version of the bigger graphic. But, only because you have loaded the smaller size does not actually mean that it takes less room in the server. You need to understand that the browser will have to load the whole image. Then, you need to check the height and width of the image. You can adjust its size accordingly.
WordPress is a content management system that has a plugin. This caches the most updated version of the pages. It also displays them to many users or visitors. This way, the browser is not being forced in going dynamically, generating the page every time.
Now, you have all the ideas on how to shorten the loading time of your website page from (say for instance, from four seconds to two seconds).