In considering the ultimate success of your business, you need not to skip over the most important factor. You need to consider the speed of your website before jumping off the basics- inbound links, easy navigation and high quality content. Even though all of these things are necessary for the success of your online business, the loading speed of your website is something that must not be ignored.
Here are a few of the reasons why a website speed really matters:
Quality Experience among Users
The main objective of small or big business websites is to further provide the quality experience among users. Apart from it, they also want to create a positive impression and good information for the company.
When a website operates slowly, the tendency is that customers are stressed-out and frustrated. They are more likely to leave the website. This means that website of your business or company is not accomplishing its goals. Apart from it, the customers also did not have the chance of getting the information that he or she is searching for. Thus, you may not also provide the best impression for the company or business, either.
Since many people are now using for their mobile devices, they are getting more impatient with slow-loading website pages. When they are stuck in the line or they wait inside the car, they have no time in waiting for the loading process of their websites.
Better Search Rankings
The speed of a website is considered to be a significant ranking factor in Google. This is applicable to both desktop and mobile searches. Do not wait for another day before you improve the speed of your website. You might be missing out on your quality leads because as people come to your website; they may get impatient and leave right away.
Lead to More Engaged and Happier Readers
Users are demanding for fast loading websites. They simply are navigating away from a website that is slow in loading its pages. According to a survey, it was found out that half of the users expect that their website load in just two seconds or even less. And seventy-five percent of the respondents said that they are no longer interested in visiting a website if it takes more than four seconds to completely load.
Apart from it, they are more likely to stay around when the website is loading quickly. Even the speed may likely affect the number of pages that are being viewed by every user by fifty percent. The slowdown of the page by one hundred to four hundred milliseconds has its huge measurable impact in the searches being done by a user.
Generate More Revenues for a Business or Company
The speed through which the website loads has its direct impact in the amount of revenues that it brings in. If the website is not loading easily and quickly for the users, then you can expect for your business to lose more from its sales, conversions and ad-clicks.
According to a study conducted, one second delay in the loading time of a website results in a seven percent reductions in the conversions. If you are operating an internet-based store that generates one-hundred thousand dollars every day, you may lose two point five million dollars every year in the revenue. This is likely attributed on the issues on the loading or page speed of your website.